Once you've
decided on a keyword phrase to focus your
article on, it's time to start writing.
Your articles should be 350 - 500 words long and they
don't have to be literary masterpieces. Use basic
grammar, short sentences, and fairly simple words.
Let your personality shine through in your writing. If
you bore your readers, they won't read to the end and will
never see your resource box with the link to your site.
If you wind up with an article that's longer than
500 or so words, you might want to break it
down into smaller articles and submit them separately.
Decide on a title, keyword phrases, and a description of
the article, as some article directories will allow you to
submit those to help with search engine ranking of the final
article on their site.
Make sure you include a headline (or <h1> tag)
that contains the keyword phrases you are trying to obtain positioning on,
and put it right at the beginning of the
article!
A great way to captivate your audience is to tell them a story,
something they can relate to - or review a product or service.
Provide enough information that they feel satisfied, and
create curiosity in your resource box so they'll click on
your link.
To get a "personal" tone, forget that you're writing an article.
Instead, pretend that you are writing a letter to a friend. Make it easy to read, and add your personal appeal. It's much easier to connect with a visitor on an emotional level if you
let your own personality show a little.
In an article of 350 - 500 words, make sure that your main keyword phrase
appears between 3 - 7 times. More than that will look
like spam to the search engines, and less than that will
make it difficult for your article to rank high in the
search engine results for that phrase.
Here's a quick checklist to use when writing an article: